If it is time to renovate your workplace but you can’t afford to lose any business in the process, planning can be stressful. Not every business can do overnight renovations; they’ll require a team to be in place during normal business hours to finish the project. Extra bodies, noise, and debris can be a big turnoff to your patrons, especially in customer-driven businesses like restaurants and retail. Here are 3 tips to help keep business booming during a renovation.
Tip #1 – Communication is Key
It is highly important to give your employees and customers ample notice about your renovation schedule. Posting signage is an easy way to inform your customers about what is going on and what to expect. Make it a point to stress the fact that the business will remain open and unaffected by anything extra going on within the space. If you have a marketing system in place to keep in touch with your customers, send out an email blast 2-3 weeks prior to the start of renovation. Include renderings of what the finished space will look like, so everyone knows what the disruption is in service of.
Tip #2 – Work in Sections
While it may take longer to complete the job, working in zones ensures that you have enough space to operate your business normally. You can partition the renovation site with plastic curtains to help hide the mess or keep debris confined to the zone currently being worked on. Work with your construction team to schedule when heavy equipment or power tools can be used. You want to keep noise to a minimum.
Tip #3 – Offer a Sale
One way to keep customers coming in during a renovation is to offer a sale or a special. This works especially well in retail or restaurant environments. A good renovation special will entice your regular patrons to continue doing business with you, and can even attract a new client base.
Renovations can be a tricky thing and must be approached correctly. You need to have a trusted and skilled team in place to ensure that your daily business is not affected. If you have considered a renovation in the past but were too concerned about the implications of running your business during the process, contact an expert at MaintenX and find out how to make it work for you.
