Despite the old adage, many consumers do indeed judge a book by its cover. So what does this mean for improving the visitor experience for your business? It means you need to maximize each customer and prospective client’s first impressions and overall experience. This should lead to greater customer satisfaction, and increase the chances of them returning and spreading the word to others. Here are a few tips to make sure your company makes a great first impression:
Landscaping
Commercial landscaping can make a huge difference in the curb appeal of a property or facility. Your building’s landscaping is one of the first things a potential customer will see when walking up to your establishment. Overgrown bushes and wrangled weeds aren’t very inviting. It’s important to invest in simple and sophisticated shrubbery for your store front.
Exterior Maintenance
In addition to landscaping, having a pristine exterior is also important for making a positive impact on potential customers. Clients walking by an establishment will base a large amount of their perceptions of the business on the appearance of the facility. Since, the exterior is the first thing a consumer sees, strong curb appeal can help coax customers to step into your establishment. Hiring a facility maintenance company to power wash the building, fertilize the sod and replacing lighting when necessary can certainly help. In order to improve your company’s visitor experience, you want to keep the exterior of your facility looking its best.
Interior Maintenance
Just like you should maintain the exterior of your building, it is also important to take care of the interior. Just because you got the potential customers through the front door doesn’t mean they will stay in your store. The cleanliness you put forth on the exterior should also carry into the interior of your building. In addition to a spotless store, you will want to make sure to have an efficient air conditioning system and sanitary restrooms to ensure your customers are comfortable. You want to create an environment where your patrons are content.
With these helpful tips, you’ll be sure to improve your customers’ experience in your store.
