The primary objective of any company is to stand out from the competition. Whether you’re a Silicon Valley tech firm or a mom-and-pop shop from down the road, you want to take every competitive advantage you can to make yourself seen. You can do so with innovative products or a stellar marketing campaign, but one area you cannot neglect is your storefront design.
An inviting storefront is especially important for retail and restaurant spaces, but it can be utilized as a marketing advantage for any business. A modern building design will make your business memorable and may attract attention solely for the look of the building before customers know what’s inside.
Bring your branding outside.
Most businesses will have signage outside their storefront and near the road, but you can do even more to transform your architecture into a branding moment. By associating your business with the unique architectural elements such as the pillars, front entrance, or building colors, you can set yourself apart as a local attraction that locals will recognize and remember.
Try unique textures.
Most commercial buildings have a simple concrete exterior, but you can make your building more modern by adding panels with a woodgrain or stucco texture. This adds visual interest and can make your building look more modern and unique from every other building on the block.
Use railing to your advantage.
Railing is a common addition to commercial buildings to separate outdoor areas or front entrances from the street. These symmetrical lines can add to the visual appeal, especially if matched to other vertical or horizontal lines utilized in the building design. They can also help a building look taller or more spacious if the outdoor area is closed off.
Pops of color.
Many business owners are afraid of bright colors, but this can actually help your business by making it stand out. Murals or a solid bright color like green or red can help your building become a local landmark. This will subconsciously drive in traffic to your storefront with the simple change of the exterior. Murals can also serve the same purpose and will add beautiful public art to your local community at no cost to residents.
MaintenX can help you make your building stand out with exterior renovations of any kind. If you’re interested in modernizing your commercial facility, contact your local MaintenX team for more information.